retail marketing INSIGHT

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ABOUT

Passionate about insight-driven innovation, Sean assists brands in maximising value by anticipating consumer needs, spotting the next wave of disruption before it hits, and assisting in the development of customer-facing innovations that truly resonate.

Working with brands, colleagues or students, I combine the latest academic research advances with business relevance, practicality and strategy.

TREND KEYNOTES

In forecasting future trends, it is not our ability to accurately predict the future that is important, rather it is the type of strategic conversations we spark during this process that is. Engage me to identify the latest trends, insights and inspirations that are shaping the market, business and consumer arena and use these to inspire new thinking, ideas and innovations.

CXI Research Group

Sean is an Associate Professor of Marketing at Swinburne Business School. He is also Director of the newly established Customer Experience & Insights (CXI) Research Group, which focuses on the helping brands meet customer’s evolving experience expectations.

For the past decade, Sean ran a dedicated research team at Monash Business School's ACRS, having worked with leading brands to create alignment between retail and service expectations and brand promise to deliver meaningful customers experiences.